Customer case
D01 Salon
Dennis rolled into the hairdressing profession in 2006 and in no time built up a world of experience. Among other things, he worked as a hair stylist for photo shoots of renowned magazines, and trained all over the world for major international cosmetics brands, from Rio de Janeiro to Taipei. That Dennis eventually opened his own salon was totally unplanned, but actually came about by chance.
The salon started as a joke in the financial crisis. I had a website as a freelance stylist and worked a lot for foreign clients. Since this site was already there, I added a page about the salon. In English, of course.
So that turned out to be excellent and distinctive. And even though some people may not appreciate it, it worked perfectly for us and I opened D01 salons.
Boutique salon with a big mouth
We are a small salon and we would like to keep it that way. We enjoy the space and time we can spend with a client and believe this allows us to achieve better results. We book more time for a client than is the norm This allows quality and service to be our #1 priority.
We've grown hard recently. We've been looking for ages to find the balance between being a small boutique salon, but still having a great own identity, in terms of appearance and communication tools. What we find especially important is that we keep our own style and tone of voice, even online. We like to be a little cheeky and direct, where a joke with customers is certainly allowed.
The best customer experience starts online!
I almost never have numbers of companies in my phone. Google is my bestie. So you want to find what you're looking for quickly.
The new generation of customers wants to be able to book, cancel or be updated about appointments 24/7. Or information. It has to be sleek and clear. Simple and effective. If your appointment stands, you want to send reminders to support your customers.
The appointment itself only begins after this. Upon entering, you will be welcomed by one of our staff members who will set you up with coffee, tea, water, wine or a g&t. Comfort comes first. Then the service begins, your wishes are discussed in detail, carried out and completed. Of course still with extensive advice on how to maintain your hair.
The customer experience doesn't stop when they walk out of your store
What I think is important in terms of customer communication is that the experience doesn't stop when they walk out the door. If you have purchased products we would like to send along product tips and tricks. At the end of the day, we want to know a few days how your hair works out. Do you come out with styling. Does it still sit well after washing. Does your color stay nice?
In terms of software and technology, my frustration is that I often wanted to move forward faster than the market allowed. You want to give your customers an "Uber experience," but at the end of the day you only have the budget of a salon.
Aimy is the new girl on the block, with a strong foundation!
When I spoke with Daan, whom I know through one of my clients, just after the reopening about the new guidelines from RIVM, the idea of a special Corona Whatsapp application was born. Less than 2 weeks later, the first version of the application was already live!
That speed and innovation is really cool to see, especially now that so many other things are also working with this Whatsapp application....
Aimy is 'the new girl on the block' but they have already established a really solid foundation in a short time. The collaboration with Aimy around better customer communication via Whatsapp, is really well received by my customers. And also by me for that matter, especially the Corona updates. After all, you don't want to ask your client if she has a fever 10 times a day like half a doctor at the door.
- Dennis Rombout | D01 Salon
Aimy is the fastest growing salon software. Start for free and find out why for yourself.
Start for free with Aimy
