Customer case
Delete waxing
Aram Detmers and Patrick Moreu were both looking for an idea for a new business in 2010. The penny dropped on Beautynieuws; here it was announced that an Asian chain was opening wax salons in London. The duo quickly discovered that wax salons could also be a gap in the market in the Netherlands! After 1 year of concept development and the success of the test salon in Magna Plaza, it was time for the first salon in 2011. Now Delete has 19 locations in the Netherlands and is the market leader in hair removal.
We do what we do best and that is hair removal, nothing more and nothing less! Our salons, our staff and our products are all exclusively focused on hair removal and especially on our specialty: the Brazilian, for both women and men. With our own special Delete wax, the latest techniques and the best methods, we are able to depilate quickly, comfortably and without too much pain.
Since 2010, we have been convinced that digitization and adding new functionalities is essential for succeeding in this industry. From the start, we invested a lot of energy and time in our own system. Over the years, the salon software market has developed tremendously and we finally opted for a SAAS solution. With Aimy we have found a flexible partner that wants to develop a similar drive and will support us in optimizing our digital customer journey for years to come.
'It is very nice to have a partner who is quickly accessible and thinks along with you. Together we came up with several functionalities of which the referral codes, the digital lock, the whatsapp flows and the new subscriptions have a lot of impact on our digital customer journey.'