Here's how to increase your sales during the holidays
The busiest time of the year is already right around the corner. The holidays are coming: a great time for salon owners to boost sales and pamper your customers. Want to make sure your salon takes full advantage of the holiday season? In this article, we share some fun and original ways you can use Aimy to make the most of it!
1. Create festive arrangements
Put together festive treatments and packages perfectly suited to the season for easy upselling. Think "Cut & style Christmas makeover" or "New Year nail special. This is a win-win for you as a salon owner to sell more, but also a win-win for a customer to get a complete look for a great price 🎉
2. Start promoting in a timely manner
As a salon owner, it's crazy around the holidays! A packed calendar, because everyone wants to look good for the holidays. Make sure you start promoting your calendar early so that clients can schedule their appointments well in advance and your salon is maximized. Use Aimy's marketing tools to share attractive promotions and send reminders. A well-organized and promoted calendar leads to a smooth and successful holiday season in your salon!
3. Sell Christmas gift certificates
Encourage your customers to buy gift cards for their loved ones by offering a special party promotion. For example, "Buy a gift certificate and get a chance to win a package worth €100. Place the gift package and a fun grab bag in the salon and have each customer who purchases and voucher draw a raffle ticket. The person who draws the golden ticket wins and takes home the package! A fun way to encourage your clients to buy some Christmas gifts from you this year in the form of a gift card. Who won't be happy about that? 🎁
4. Deploy your email marketing
Use Aimy's integrated email marketing tool to send festive newsletters and promotions to your customer base. Think exclusive offers for regular customers or last-minute deals. Want to go the extra mile? Then create an online advent calendar, where your customers will receive a fun daily email with a great tip and offers. This is a fun way to build excitement toward the holidays! 📅
In short, festive packages, gift certificates and advent calendar. Those are just 3 ways you can maximize your salon profits. Of course, there are many more original and fun ideas to make this holiday season a success for your salon. Above all, get started and make this holiday season a success for your salon.
