The 8 most important numbers for your salon
As a salon owner, it is essential to keep a close eye on some crucial metrics. In this blog, we offer an overview of the most important statistics and the tools you can use to keep this data up-to-date at all times.
Key figures for your salon:
- Turnover (excluding VAT): This figure represents the total amount you earn from the sale of your services or products. It is crucial to look at the growth or stability of your sales because it indicates how well your salon is performing in terms of revenue.
- Revenue per customer: This statistic shows the average amount you earn from each transaction in your salon. It is important to ensure that this value continues to increase, as it indicates that customers are spending more and visiting your salon more often.
- Distribution of sales by type: This figure provides insight into what percentage of your total sales come from different types of services, such as haircuts, coloring and also who: women, men or children. This can help you adjust your offerings and pricing strategy.
- Monthly expenses: This refers to the total expenses your salon incurs each month. It is important to monitor these expenses and watch for any increases, as this can lead to adjustments in your pricing.
- Pass-through rate: This figure indicates how many customers immediately make a follow-up appointment after their first visit. A high chargeback rate indicates satisfaction and loyalty among your customers, which is beneficial for repeat visits.
- Percentage of new customers: This percentage indicates how many of your clients are new customers. Aiming for at least 10% new clients is essential, as this ensures the natural growth of your salon and a wider customer base.
- Percentage of revenue from product sales to total revenue: This figure shows what portion of your total revenue comes from selling products, such as hair care products or styling tools. The national average is around 9%, but you can try to increase this percentage by selling more products to your customers.
- Marketing cost per customer: This statistic shows how much you spend on average on marketing per customer. By tracking these costs, you can more effectively determine which marketing sources are most valuable in attracting new customers.
As a hairdresser, you're busy enough as it is. It's understandable that all these numbers make you dizzy. How on earth are you going to keep track of all this? Don't worry, we have the solution. With software like Aimy, you can manage these numbers effortlessly. Aimy provides you with real-time overviews that show you at a glance how your salon is doing.
And that's not all. Aimy goes beyond just understanding your numbers. It's also integrated with accounting software, which means all your financial data comes together seamlessly. Better insight, less time spent on administration and more time to do what you love: making your clients happy and growing your salon.
Want to learn more about how Meet Aimy can help you manage your salon and implement these strategies?