4 reasons why customers prefer to book online
Much of our lives today take place online. We order our clothes online, reserve a spot in a restaurant online, and even book vacations over the Internet. It is therefore no surprise that more and more people prefer to make appointments with the physical therapist, hairdresser or beautician online. Why still pick up the phone when you can arrange everything online? In this blog, we share four reasons why you, as a salon owner, should switch to an online booking system.
1. available 24/7
Everyone is busy these days! We have obligations at work or during our studies, prefer to exercise several times a week, see family and friends often enough and also have some time for ourselves to recharge. This is precisely why the flexibility to book at any time, whether in the middle of the night or during a hectic work day, is very nice! With an online booking system, you give your clients that freedom and they don't have to wait for you to open or call back for more information. For you, that also means less time spent taking calls for appointments.
2. Easy access to availability
'I'm just not sure I have another customer lined up already. 'I'll call you right back!' This is an example of a situation you want to avoid. Without a clear understanding of your availability, you have to call back and forth to make sure you can book the client at that time. With online booking, the client sees what time slots are available in just a few clicks and an appointment can be quickly booked. This not only saves time for the client, but also you as a salon owner.
3. Reminders and notifications
It is frustrating for you as a salon owner when a customer does not show up. This could be because the customer forgot the appointment or did not give timely notice that it was inconvenient. Every time this happens, it means lost revenue. And that is not beneficial in the long run. Fortunately, this can be prevented with an online booking system. In fact, no-shows can be reduced in a very effective way by reminding customers of their appointments in a timely manner. With Aimy, this can be done both via e-mail and a WhatsApp message, where customers receive a confirmation and a reminder of their appointment. Should the appointment not work out? Then the customer can cancel it with the click of a button. An online booking system thus contributes to more efficient scheduling and reduces the number of missed appointments.
4. Better organization and overview
For a salon owner, an online booking system provides an organized view of all appointments. This makes scheduling the day more efficient and helps prevent duplicate bookings. In addition, all data is kept in one place, such as the treatment given and details that are important up to the client's last booked appointment.
In short, making appointments online is not only a practical choice, but it offers a seamless and modern experience in a world increasingly driven by online options. Do you want to offer your clients and yourself as a salon owner this convenience as well? Then schedule a free demo now to discover the benefits and convenience of online booking with Aimy!